VIBE
I blend strategic thinking with insights to design compelling, award-winning experiences. My ambition is to move towards a Creative Director role where I can lead the vision across brand and product, mentor teams, and shape design cultures that scale consistently in a future that's moving fast.
EXPERIENCE
With 18+ years leading design across HealthTech, SaaS, and beyond, I’ve shaped experiences for global brands, startups, and public sector orgs. Currently Principal Product Designer at a SaaS scale-up, driving product-led growth through AI integration and design system adoption.
EXPERIENCE
With 18+ years leading design across HealthTech, SaaS, and beyond, I’ve shaped experiences for global brands, startups, and public sector orgs. Currently Principal Product Designer at a SaaS scale-up, driving product-led growth through AI integration and design system adoption.
VIBE
I blend strategic thinking with insights to design compelling, award-winning experiences. My ambition is to move towards a Creative Director role where I can lead the vision across brand and product, mentor teams, and shape design cultures that scale consistently in a future that's moving fast.